Sales Analytics: Ecommerce Growth to $500K

Over a two-year period, I led RMU Skis’ ecommerce channel, doubling annual online revenue from $250,000 to $500,000 (USD) while consistently achieving a 40% year-over-year growth rate. I took an integrated approach by aligning production forecasts with marketing strategy and sales analytics. Using insights from Shopify, I helped plan seasonal inventory launches across our high-margin products, such as skis, backpacks, and mountain bike gear, working closely with the COO, production lead, and marketing director.

In parallel, I built a two-year production and growth forecast to support a strategic shift from direct-to-print apparel to factory-direct softgoods and accessories, ensuring scalability of operations. I also redesigned and rebuilt the ecommerce website from the ground up, self-learning HTML, CSS, and introductory JavaScript to improve UX, structure, and visual appeal, ultimately contributing to both sales growth and brand credibility.

‍

‍

What I Did

• Owned RMU’s ecommerce channel end-to-end over two years, responsible for revenue performance, merchandising, onsite UX, and reporting to leadership.
• Analyzed Shopify sales performance, Klaviyo marketing campaign data, and user behaviour to influence seasonal product launches in skis, backpacks, and mountain bike gear, reducing end-of-season overstock and better preparing pre-season sales and limited-time product launches.
• Collaborated with the COO, production lead, and marketing director to align inventory, production timing, and demand forecasting.
• Built a two-year, category-level production and revenue forecast to support the shift from print-on-demand apparel to factory-direct softgoods and MTB accessories, ensuring stock aligned with growth targets.
• Fully redesigned and rebuilt the ecommerce website (HTML, CSS, basic JS) to improve navigation, brand identity, and product storytelling. Monitored Shopify and Google Analytics metrics to track improvements in engagement and conversion.
• Launched and helped execute targeted marketing campaigns in Klaviyo tailored to high value seasonal SKUs.
• Revitalized RMU’s community-centered identity by curating local concept-store stories and spotlighting sustainability initiatives across the brand, resulting in a series of 2023 RMU Brand & Community blog features.