Sales Analytics: Ecommerce Growth to $500K

Over a two-year period, I led RMU Skis’ ecommerce channel, doubling annual online revenue from $250,000 to $500,000 (USD) while consistently achieving a 40% year-over-year growth rate. I took an integrated approach by aligning production forecasts with marketing strategy and sales analytics. Using insights from Shopify, I helped plan seasonal inventory launches across our high-margin products—such as skis, backpacks, and mountain bike gear—working closely with the COO, production lead, and marketing director.

In parallel, I built a two-year production and growth forecast to support a strategic shift from direct-to-print apparel to factory-direct softgoods and accessories, ensuring scalability of operations. I also redesigned and rebuilt the ecommerce website from the ground up, self-learning HTML, CSS, and introductory JavaScript to improve UX, structure, and visual appeal, ultimately contributing to both sales growth and brand credibility.

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What I Did

• Led RMU’s Ecommerce channel over two consecutive years, scaling revenue from $250K to $500K USD, consistently meeting 40% annual growth targets.
• Analyzed Shopify sales performance, campaign data, and user behaviour to influence seasonal product launches in skis, backpacks, and mountain bike gear.
• Collaborated with the COO, production lead, and marketing director to align inventory, production timing, and demand forecasting.
• Built a two-year production forecast to transition from direct-to-print apparel to factory-direct softgoods and an expanded Mountain Bike accessory line supporting continued annual growth.
• Fully redesigned and rebuilt the ecommerce website, self-learning HTML, CSS, and foundational JavaScript to enhance functionality and user experience.
• Launched and helped execute targeted marketing campaigns in Klaviyo tailored to high value seasonal SKUs.
• Revitalized RMU’s community centered identity by curating local concept store stories and spotlighting sustainability initiatives across the brand—resulting in a series of 2023 RMU Brand & Community blog features.